On your facebook page, you should have a contest. The person that suggests the most people to "Like" your page, will win a FREE
spray tan party. Where you would give that person a FREE
spray tan and 2 of her friends. The rest will be 1/2 price. Basically, it's a way to get everyone to start passing your facebook link to hundreds of people in their friends list. In no time, you'll go from 20 fans to 300 fans. THAT will only cost you a couple
spray tans , big deal. The point is, now you have 300 potential clients to be hitting up with advertising.
Print advertising is very important. Hand out postcards to hair salons, gyms, nail salons and even tanning salons that may want to refer you clients (for a % of course, if they provide the facilities for you in their salon).
VIP Cards can be made and handed out to waitresses of restaurants you visit, cashiers, salons, etc....
There are lots of ways to get your name out there. An unprofessional website may hurt your reputation more, make sure it's done right the first time.
Business is an investment, not only in time, but money. If you put no money or time into your business to build it up, don't expect it to pay you back in return.
If you need any other marketing help. Feel free to contact me.