tanTALK - Tanning Salon Business Owners Community - View Single Post

sunsally · 01-08-2011, 12:55 PM

1. If you have a sign-up fee with your EFT Enrollment (which I recommend) try.....

*Double upgrade credits back (e.g. $25 enrollment fee, get $50 in upgrade credits). Or if you don't give anything back now, even just single upgrade credits back

*Same idea - but in lotion bottle credit ($25 enrollment - get $25 off any bottle of lotion $40 and up)

2. FREE MONTH OF TANNING (they get the first month - January - free. Assuming you run EFT's on the 1st, if they sign up on the 8th, get 23 days free...if they sign up on the 15th, it's more like 2 weeks free....if they sign up on the 30th - it's just the next day free. But they come in for the sign saying "FREE MONTH OF TANNING). The free month does NOT count toward any minimum if you have one.

3. SALON SAMPLER TOUR - for NEW customers - give them one tan in every level bed in your salon for a CHEAP price. For example - if you have 4 levels where the "walk in pricing" would be $50 - make it $14.95. New customers only, no substitutions. In another forum, another salon owner does this same thing but also includes a "gift bag" with a free packet of lotion for each of the tans. Your cost is very little - and it gets them in the habit of using lotion from day one (and your staff finds out which one they liked best - and sell it to them!)

4. CUSTOMER REFERRAL CONTEST -- Have an in-salon contest to refer new customers. Customer who refers the most gets a free month (or a free bottle of lotion, or a free bag of sample lotions or.....). Put up a white board tracking the results and pump it up every day!

5. Facebook ads - you can set the amount you want to spend - pretty cheap

6. Email to your database (use Constant Contact or Vertical Response) - give them a "come on in" email only special (e.g. maybe the EFT specials above and/or 20% off any package or 50% off any lotion with package purchase,....)

01-08-2011, 12:55 PM	#2 (permalink)
sunsally Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter! Posts: 3,136 Rep Power: 25	Re: Fresh Marketing Ideas 1. If you have a sign-up fee with your EFT Enrollment (which I recommend) try..... Double upgrade credits back (e.g. $25 enrollment fee, get $50 in upgrade credits). Or if you don't give anything back now, even just single upgrade credits back Same idea - but in lotion bottle credit ($25 enrollment - get $25 off any bottle of lotion $40 and up) 2. FREE MONTH OF TANNING (they get the first month - January - free. Assuming you run EFT's on the 1st, if they sign up on the 8th, get 23 days free...if they sign up on the 15th, it's more like 2 weeks free....if they sign up on the 30th - it's just the next day free. But they come in for the sign saying "FREE MONTH OF TANNING). The free month does NOT count toward any minimum if you have one. 3. SALON SAMPLER TOUR - for NEW customers - give them one tan in every level bed in your salon for a CHEAP price. For example - if you have 4 levels where the "walk in pricing" would be $50 - make it $14.95. New customers only, no substitutions. In another forum, another salon owner does this same thing but also includes a "gift bag" with a free packet of lotion for each of the tans. Your cost is very little - and it gets them in the habit of using lotion from day one (and your staff finds out which one they liked best - and sell it to them!) 4. CUSTOMER REFERRAL CONTEST -- Have an in-salon contest to refer new customers. Customer who refers the most gets a free month (or a free bottle of lotion, or a free bag of sample lotions or.....). Put up a white board tracking the results and pump it up every day! 5. Facebook ads - you can set the amount you want to spend - pretty cheap 6. Email to your database (use Constant Contact or Vertical Response) - give them a "come on in" email only special (e.g. maybe the EFT specials above and/or 20% off any package or 50% off any lotion with package purchase,....)