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Re: a Billion people need to get outside??? for some Vitamin D?? Go to a TANNING SALO
Dr. Ken Mathis is a very good friend of mine. At a lunch meeting, I was on my usual vitamin D rant, and like always, I started betting members of our group that they were vitamin D deficient.
Ken took me up on it. He is the Chairman of Orthopedics at Methodist Hospital (he's big time :)), so he could set up a blood test right after lunch. He was taking a 1200IU supplement each day and thought he'd be fine.
Turns out he was a shockingly low 21 ng/ml. Gut absorption problems. Beyond the fact that he's now a paying customer (I comped his first session and gave him a discount on lotion) he realised the implications for his practice.
Now every one of his patients are screened for Vitamin D ...most are deficient (and are able to tan free at any of our convenient locations).
He is truly a believer and another example of how each of us can contribute to earned media.
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