Before I started spraying real clientele I didn't know how I was going to go about promoting. I printed 1000 full color flyers (vistaprint.com) for like $190. Put them on car windshields at BBgames / Dorms / Apt Complexs & simply had the girls hand them out.
Not 1 person said "Oh, I saw a flyer on my car and called". Now, i'm glad I have them because they're good for local business to put up on bulletin boards and give to clients that want them however that was NOT effective marketing.
I'm with everyone else. Internet.
Google AdWords after 3 days..
Google Analytics when I first started..I think this was a 7 day period.
You need to try and get your name on as many other sites but your own as you can. Free bride forums in your area, wedding sites, limo sites (partner up and exchange links).. Things like that. Target ONLY your area or it won't be worth it.
Hope this helps a little..