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Re: Good idea to offer unlimited?
Get rid of the minute package immediately. They make no sense as you are not tanning someone by the minute you are tanning them to 1MED or the time it takes them to turn slightly pink. Also it's not saving your lamps cause the damage is done when they are turned on. What you save on not overheating them is replaced by them being started more often.
Other than that you should make a monthly package and then do multiple monthly packages as specials and what you can do is whatever you price the month at make "each additional month" like 25% cheaper. So if your month is $40 then give em the option of adding another month for $30each. You can do that at the time of sign up AND you can use it as a base for making up like 3 month packages. You don't want to discount too much cause people will expect it.
Also, if you find that people are short term tanners do smaller deals like $35 for 3 weeks. They will see that the month is $40 and mostlikely jump on that one.
Mixing it up is the best way.
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