To Get Tanned or Not to Get Tanned, This Is the Question…
A question most people knew the answer, until the Indoor Tanning Association launched an aggressive nationwide campaign, saying tanning does not lead to skin cancer, as dermatologists have warned.print ad in The New York Times and bought time for a television ad, saying: “Go get a tan. Your body will thank you,” in order to highlight a study showing that exposure to ultraviolet light stimulates the production of vitamin D, which protects against heart disease and many types of cancer.
“The dermatologists, the sunscreen and cosmetic industries have tried to say that somehow moderate tanning causes melanoma, which is just not true. While our campaign will be controversial, it’s time people learned the truth about
sun exposure. Not only is moderate tanning completely safe, more and more it’s becoming just what the doctor ordered,” Sarah Longwell of the Indoor Tanning Association told “Good Morning America” on Thursday.
Almost 60 percent of Americans are vitamin D deficient due in part to avoiding exposure to the sun light. Vitamin D deficiency is common among cities north of the 37th parallel, where it is impossible to get the vitamin in adequate amounts from the sun during the bleak winter months.
According to the
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