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Re: Advertising????
Radio, TV and newspaper print does the best for your dollar. Not saying that these are cheap but they see more people than direct mail. I feel direct mail is for more when you have a good client base and mail to them. Do not do any crazy deals because it just kills you in the end. Do things that will help you in the long haul instead of shot term, I know this might sound crazy but if you are in this for the long haul think long haul terms.
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