Quote:
Originally Posted by neubie
tangirl, what do you tell them when they say I tan better without using lotion?
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I tell them the scientific facts. And I have a diagram on my counter for a visual aid.
1. Dry skin reflects up to 50% of the UV.
2. Unmoisturized skin is rough/bumpy with many peaks and valleys. UV will not distribute evenly. Properly moisturized skin absorbs the UV right away and is flat/smooth creating the best canvas for building an even tan.
3. Without lotion, our skin takes sometimes up to 8-10 minutes to begin creating its own natural oils to absorb the UV. Lotion speeds up that process.
4. If you have sensitive skin, there are many fragrance free/hypoallergenic options.
When customers learn this and realize how much $$ they are wasting because they are not properly moisturized, the lotions sell themselves. I tell my customers "I realize how expensive tanning lotions are but you have to think of it as an investment for your tan. They contain high quality overall skin care ingredients that last beyond your tanning session. You are spending all this money on tanning, don't you want to get the most you possibly can out of it?" I don't expect them all to pay full price for them all the time, so I let them know about any coupons/specials we might be running. They appreciate the knowledge.