Quote:
Originally Posted by Image Sun Tan
study guides sound like a great idea. do u do questions and answers? whats do u exactly put on it?
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We do roleplay more during our meetings.
I have a list of all the lotions we carry in our store and next to it I put things like: price of the bottle, price of the sample, a breakdown of how much it costs the customer per use if they have a bottle instead of buying samples all the time (shows how much $$ they can save), key ingredients & main selling points, and also what i say to the customer when i'm presenting it.
Example: AG Idol (the 2008 revamp with DermaDark)
Bottle $58, Sample $7, 8.5oz bottle gives about 20-24 uses = approx $2.64 per use
Key Ingredients- Hemp (a natural moisturizer that draws moisture in the air and locks it into your skin), Retinol (wrinkle reducing/skin firming), and Dermadark technology (a plant based enzyme that increses the levels of tyrosine in your skin and in turn increases melanin production, streak free & stain free, the cool thing about it, is that it doesn't necessarily need UV to start the process---tanning from the inside out--- it helps you create more melanin now and the next time you tan)
I also have signs and diagrams around the counter area that give facts about tanning/lotion etc, so whenever a customer says "i tan better without a lotion", we can educate them. I've never been a real pushy salesperson. I like to give them the facts and information that I know so that they can make an educated decision. I've found the more I educate my customers, the quicker the lotions fly off my shelves without them feeling like we just want to take their money.