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Re: How to sell...
I agree with what you said, but I submit that it is only idealistic in reality, and not sound business logic. True, there are many salons that use an EFT system to "screw" the customer, IMO, by locking them into contracts the way the mega gyms used to (or still do?) 10 years ago. However, I cannot stress enough how important it is for a business to offer its customers as many ways to pay for their goods and services as possible, with the contingent that those programs serve both the customers and the business equally. For instance, you wouldn't want to pay the transaction fees for CC purchases - no benefit for the customer, bad for your bottom line; or waive the sales tax - good for the customer, bad for your bottom line; etc etc etc. A proper EFT program is simply just a convenient way for your regular, loyal customer base to pay for the goods and services they love to buy ... FROM YOU. Make it "painless" and free from "risk" for them, and you'll reap the benefits two-fold.
On a special not regarding sales, of any kind - your responsibility is to give their intellect the "reasons" to buy what you're selling, then give them an "emotional feeling" to buy. Hope this helps. Good luck. -Belvy
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"A dusty bible leads to a dirty life ..." -Synonymous
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