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Steve Underhill · 12-07-2007, 12:57 PM

If you are doing everything exactly as it should be done and open during the slow season it is going to be very hard. Opening st the best time of the year and not doing all things that you should do will also make the slow season slower.

Tanning is a very sensitive business. When it is busy we have a tendency to just ride the cash flow instead of thinking about the fact that everything done during busy times will dictate the flow for slow times.

Now the answer to your question is try and hang on, advertise the appropriate specials at the appropriate time and build a client base that can be worked during slow times. People tan when tan, the only time you can control tanning habits to a point is when you have created a relationship with your tanners and can stimulate tanning when they are usually not thinking about tanning.

My point is that if you don't do the right things during the busy time the slow times can be devastating. The amount of business you do is in direct relationship to the amount and type of advertising you do. You must spend money to make money. If you spend $10K to$12 K on advertising you can expect $100K in business as long as your salon is properly structured. Your advertising budget should be 10% to 12% of the amount of gross you are projecting. Lotion sales should be 18% to 28% of gross sales. Controlling these numbers make reaching goals easier. There are exceptions to these rules so there is no need to post that is not how it is for my salon. These are solid guidelines. Never neglect the packaging of your salon.

This is a bit off topic, however watch Kitchen Nightmares sometime on TV. This is exactly the same principle of what makes any business work. This is the same type of thing I do for struggling salons. A good show you will enjoy it.

12-07-2007, 12:57 PM	#33 (permalink)
Steve Underhill Join Date: Apr 21 2004 Location: Frisco, TX Age: 57 Posts: 620 Rep Power: 5	Re: new salon, not much business If you are doing everything exactly as it should be done and open during the slow season it is going to be very hard. Opening st the best time of the year and not doing all things that you should do will also make the slow season slower. Tanning is a very sensitive business. When it is busy we have a tendency to just ride the cash flow instead of thinking about the fact that everything done during busy times will dictate the flow for slow times. Now the answer to your question is try and hang on, advertise the appropriate specials at the appropriate time and build a client base that can be worked during slow times. People tan when tan, the only time you can control tanning habits to a point is when you have created a relationship with your tanners and can stimulate tanning when they are usually not thinking about tanning. My point is that if you don't do the right things during the busy time the slow times can be devastating. The amount of business you do is in direct relationship to the amount and type of advertising you do. You must spend money to make money. If you spend $10K to$12 K on advertising you can expect $100K in business as long as your salon is properly structured. Your advertising budget should be 10% to 12% of the amount of gross you are projecting. Lotion sales should be 18% to 28% of gross sales. Controlling these numbers make reaching goals easier. There are exceptions to these rules so there is no need to post that is not how it is for my salon. These are solid guidelines. Never neglect the packaging of your salon. This is a bit off topic, however watch Kitchen Nightmares sometime on TV. This is exactly the same principle of what makes any business work. This is the same type of thing I do for struggling salons. A good show you will enjoy it.