tanTALK - View Single Post - Free Tanning with the Purchase of a Tanning Lotion...

sunsally · 11-03-2007, 10:42 PM

JMTan does something similar with Crystal. Can be a good way to get them to try a premium lotion.

For me however -- I prefer to discount the lotion. I think my tanning prices are VERY fair. I think lotion prices can be seen as "inflated" - especially when they can go on-line and find them for 50% off and more.

So - for me -- I prefer to do the opposite - more like "Buy a month, get any lotion 50% off".

Then -- you "Sell" them on the $100 bottle - with the explanation that they "save" the most that way since it costs the most. Why buy a $20 bottle and save just $10 when you can try the PREMIUM, TOP SHELF STUFF -- and save $50?!

Have to "work it" a bit more, but get to the same place and -- to me -- seems more in line with where you want the focus (e.g. we'll discount lotion - because you can get that anywhere -- but tanning you can only get here!)

11-03-2007, 10:42 PM	#31 (permalink)
sunsally www.highlinecapital.com Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter! Posts: 2,554 Rep Power: 9	Re: Free Tanning with the Purchase of a Tanning Lotion... JMTan does something similar with Crystal. Can be a good way to get them to try a premium lotion. For me however -- I prefer to discount the lotion. I think my tanning prices are VERY fair. I think lotion prices can be seen as "inflated" - especially when they can go on-line and find them for 50% off and more. So - for me -- I prefer to do the opposite - more like "Buy a month, get any lotion 50% off". Then -- you "Sell" them on the $100 bottle - with the explanation that they "save" the most that way since it costs the most. Why buy a $20 bottle and save just $10 when you can try the PREMIUM, TOP SHELF STUFF -- and save $50?! Have to "work it" a bit more, but get to the same place and -- to me -- seems more in line with where you want the focus (e.g. we'll discount lotion - because you can get that anywhere -- but tanning you can only get here!)