Quote:
Originally Posted by angelin606
does anyone have any suggestions for a salon that was forced to open , just AFTER the end of tanning season, and is barely making it keeping the lights on right now??
|
It is very important when opening a new salon or purchasing an existing salon that you have a very specific plan for success. An important element of this plan is your advertising efforts. There are 3 to 4 different advertising seasons depending on if your are i a college community. You must know exactly when and how you should advertise each season and what message you should send in each advertisement. Waiting until you are open and struggling to try and figure out what you should be doing in terms of marketing is an indicator that you may have overlooked many other factors that will impact your success. Have a complete solid plan before you get started.
Don't just look for answers to this weeks problems, formulate a complete marketing and advertising plan that will address all of the different seasons and maximize potential
income.