Quote:
Originally Posted by ShawnaKelly
Hey all! New to the group here. I am in the process of opening a salon, and would like any helpful advice and statistics anyone might have.
Appreciate it!!!
ShawnaKelly
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Here are some things that should be addressed.
Opening a successful tanning center requires more than leasing a space and filling it with equipment. The fact is that there are many steps that must be taken before you should think about your equipment purchase.
Business Plan Development Assistance
One of the most important elements of opening a business or requesting funding for a new business is a comprehensive business plan. In order to create a business plan you must have a complete understanding of the type of business you plan to open. A good business plan is more than development cost and spread sheets. You must have a clear understanding and strategic plan as to how a successful business will be operated.
Income Projections
It is important to have realistic income projections when evaluating locations and writing business plans. I have developed an accurate formula for creating income projections based on industry trends and statistics combined with the demographics and equipment mix of your salon.
Site Evaluations
The location of your business can be the difference between success and failure in the tanning industry. There are many things to look for when choosing a tanning salon location that you would not be aware of unless you have owned a successful salon before.
Demographics & Demographic Evaluation
Many important decisions are made based on demographics. Your business plan, income projections and future growth are based on demographics. My custom designed tanning salon demographic reports are provided by Demographics Now, the most comprehensive demographic source in the US. My demographic evaluation is based on industry statistics, and is a valuable tool in the development of your new salon. I can provide a report for you free.
Floor Plan Design & Build-Out Specifications
In order to properly evaluate a potential location or to maximize the effectiveness of a selected location, you must have a floor plan. I will create a floor plan design free. Having a floor plan in the early stages makes it easier to negotiate a lease and get accurate build-out bids.
Lease Negotiations
There is an art to negotiating a lease. A properly negotiated lease can save you thousands of dollars over the term of your lease and get you maximum build-out allowance. The money you save on your lease can be used in other areas of your business development.
Tanning Today Marketing Program
My marketing program is the most successful program in the tanning industry today. Salons using my proven methods of marketing are among the top 2% of income producing salons in the industry. Now you have the opportunity of being the most successful salon in your area.
TanningCenter Guide
The success of your salon can also be connected to the level of organization of your business. My Tanning Center Guide provides you with a tool that will give you a clear understanding of what it takes to be a successful tanning salon. This document is the perfect foundation for your employee manual.
Point of Sale Material
Point of sale material makes it easy to sell your services.
Advertising Strategies
What and when you advertise is equally important. The in your face method of advertising is crucial to the service industry of tanning. You should be guided through the proper method of advertising with proven promotions and specials that will create the desired salon traffic.
Comprehensive Employee Training Manual
Employee training and consistent transfer of information are crucial to the consistent success of a tanning salon. Our Employee Training manual is the most extensive source of information for training your employees.