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ADONIS · 05-18-2007, 08:56 AM

I just opened my second tanning salon, (which I took over from a previous owner, and renamed Extreme) and I have had a person come in from 4 years ago, with a gift certificate, which yes I honoured. As I said, if you can get them through the door, you then have the potential for a new life long client. I'd rather take my chances they stay after I honour their $25 gift certificate, then tell them know, and they become a loyal client of a competitor. That $25 could turn into thousands from that client over the next few years, not to mention the potential spin off of friends, and word of mouth, which could be priceless. I give away hundreds upon hundreds of dollars in free tans, gift certificates etc. each month, just to get people through my door, and trust me, at 200 clients a day, it works. Old gift certs are just like the passes I give out, or at least I don't really see the difference.

05-18-2007, 08:56 AM	#30 (permalink)
ADONIS Join Date: May 17 2007 Location: BARRIE, ONTARIO Posts: 3 Rep Power: 0	Re: Gift Cards? Certificates in Ontario I just opened my second tanning salon, (which I took over from a previous owner, and renamed Extreme) and I have had a person come in from 4 years ago, with a gift certificate, which yes I honoured. As I said, if you can get them through the door, you then have the potential for a new life long client. I'd rather take my chances they stay after I honour their $25 gift certificate, then tell them know, and they become a loyal client of a competitor. That $25 could turn into thousands from that client over the next few years, not to mention the potential spin off of friends, and word of mouth, which could be priceless. I give away hundreds upon hundreds of dollars in free tans, gift certificates etc. each month, just to get people through my door, and trust me, at 200 clients a day, it works. Old gift certs are just like the passes I give out, or at least I don't really see the difference.