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Old 03-26-2007, 04:03 PM   #237 (permalink)
rooney3
 
Join Date: Mar 8 2006
Location: Colorado Springs
Posts: 28
Rep Power: 0 rooney3 is on a distinguished road
Re: Lumiere (Anyone making money?)

Quote:
Originally Posted by TJ View Post
Hey Ric,

What's the good word on lumiere?
Hey TJ,

I haven't gotten any e-mail notices for posts here in a while, so I just happened to log in today and saw your post from last month. I used to get notices every time there was a post to this forum. I'll have to double check to see what happened.

But life out here in Colorado is fine. The VIP membership is doing well, could always be better, but we have 39 VIP's right now, so I'm not complaining. Our goal is still 100 VIP members.

We just had a nice article published in the Gazette last Thursday (3/22), our local paper here in Colorado Springs. Page 1 in the Lifestyle section, a two page article with four pics, the lead one of a customer using the Lumiere, a pic of a customer in our Relaxation Room and a third one of the Hydration Station.

That's the first time I can recall that a positive article on indoor tanning has ever been done in that paper. I had to ummm, 'pester' them a bit to give me a chance to show them how our salon has changed and evolved before they finally agreed to come out and take a look around. Here's the links to the article if you're interested:

www.ssatlantis.com/article1.pdf
www.ssatlantis.com/article2.pdf.

Of course a dermatologist immediately came out of the woodwork and criticized the paper for promoting a tanning salon in a 'Letter to the Editor' section. But Joe Levy immediately wrote a ******* rebuttal and fired it off to the editor. We'll see if they print that as well.

But maybe there's a little light at the end of the PR tunnel, as I thought the article was actually fair, balanced and good for our industry.

Take care,

Ric
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