Importance of Advertising
It is important to remember that the amount of business you do is in direct relationship to the amount of and type of advertising you do.
While the packaging of your salon is very important, advertising is the key. You cant sell your product until the tanners visit your salon.
Mailers to your client base as well as to targeted areas, email advertising every week or at least twice a month, door hangers. These are a few methods of advertising.
Never try to make a sale with your advertising, the advertising should be designed to get them into the store. The sale is made at the counter. Always offer a special that is to good to pass up. Be aggressive with your advertising, it will pay off.
Don't wait until it is too late, the time is now.