tanTALK - View Single Post

Neon Beach · 02-16-2007, 02:56 PM

Quote:

Reorganize Your Displays:
Forget stocking brand names together. Group the lotions by product types: Regular products, Tingle products, Bronzing products, Multi-Effect/Specialty products, and After Exposure Tanning Products. Arrange them on the shelf by different steps. Focus each tanner on the section of products that match their individual needs eliminating sections of products that they should not consider.
Example: A new tanner comes into your salon for the first time. You can direct them to the Regular Product - Step One area, eliminating all other products from consideration by explaining as their tan advances, they will then use a more advanced product. After helping the new tanner with a “beginner” tanning product, you can then direct them to the After Exposure Tanning Product section to explain the benefits of using an After Exposure Tanning Product between tanning sessions.

Clearly Label Your Displays:
Allow tanners to help themselves. In the middle of tanning season with hundreds of tanners visiting your salon daily, you often can’t get beds cleaned fast enough, much less spend 5 minutes explaining tanning products. You need to develop clear shelf labeling that lists the product type/step with a description like: “Tingling Products that gives instant results designed for advanced tanners”. By clearly labeling each section of products, the tanners can help themselves when you can not help them personally.

Stock Less Products on Your Displays!
Can you explain every product you stock? How about 1/2 of the products you stock? You can never stock every tanning product, so you have to make choices. The number of tanning products & lotion brands you stock is up to you but I recommend that you should stock no more than 15 to 20 tanning products. You need to have 2 to 4 products per product type with different price points and fragrances to appeal to different tanners. The products you stock depends on the salon you run. If you are a “hands on” owner that likes selling lotions, then stock a wide variety. If you have a large number of employees, stock less to make it easy for them to clearly explain every product to customers.

~GSK Resources