Sadly, in regard to this thread, and tanning salons, he meant "lemmings".....the small rodents that follow each other off cliffs and die together....
"lem·ming (lěm'ĭng)
Pronunciation Key 
n. Any of various small, thickset rodents, especially of the genus
Lemmus, inhabiting northern regions and known for periodic mass migrations that sometimes end in drowning.