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sunsally · 11-04-2006, 10:16 PM

Did one - not impressed.

I think it works best if you have multiple locations or are in a very small/restricted market. Otherwise the brides are coming from all over, and the odds that your shop is "convenient" enough for even a small fraction of them is unlikely.

The one I went to seemed a lot like the tanning shows -- a cattle call of folks shuffling around looking for freebies.

Your best bet is making sure you get the list of all registrants and sending them a direct mail postcard after the show to follow-up in my opinion. Beyond that, I'd recommend a $10 giftcard or some offer (brides tan free with 5 or more in party buying packages, free face lotion with any package,...?) and try to get it in as many hands as you can.

Let us know how it goes!

11-04-2006, 10:16 PM	#3 (permalink)
sunsally www.highlinecapital.com Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter! Posts: 2,554 Rep Power: 9	Re: Bridal Shows Did one - not impressed. I think it works best if you have multiple locations or are in a very small/restricted market. Otherwise the brides are coming from all over, and the odds that your shop is "convenient" enough for even a small fraction of them is unlikely. The one I went to seemed a lot like the tanning shows -- a cattle call of folks shuffling around looking for freebies. Your best bet is making sure you get the list of all registrants and sending them a direct mail postcard after the show to follow-up in my opinion. Beyond that, I'd recommend a $10 giftcard or some offer (brides tan free with 5 or more in party buying packages, free face lotion with any package,...?) and try to get it in as many hands as you can. Let us know how it goes!