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Originally Posted by uv-PaUL
Ric:
Don't bail on this thread yet, your enthusiasm is infectious. lol
I have a few questions, but first I just wanted to possibly clear up what I think "TJ" meant.
Your VIP package seems to include the "new age" stuff, PLUS the old stuff. For $79.00, client gets unlimited usage of your top of the line tanning beds, PLUS a few mystic spray tans each month, PLUS a few luminiere treatments, Hydration station etc.
I think TJ feels like the 30K Luminiere unit just got thrown into a top of the line tanning package (who cares if they use it or not) at a price that other salons get just for tanning.
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Few questions regarding your $79.00 VIP package. Client gets:
Unlimited use of Luminiere (1st month), then 1 or 2 per month after 1st?
How much are additional Luminiere treatments?
Unlimited use of best tanning equipment. (What are your top tanning beds?)
How many spray tans, massage units, or hydration stations per month? How much for additional usage?
Do you carry the original Luminiere lotion/products, and how do they fit into your $79.00 fee. Are some included, or is it extra?
Any non-tanning service is harder to sell, thinking outside the box (like you are doing) is required. |
****, I can't get away! But your questions are good ones, so here goes:
- Unlimited use of Luminiere (1st month), then 1 or 2 per month after 1st?
Not unlimited. Customers get an intensive (12 sessions) regime that first month only.
-How much are additional Luminiere treatments?
VIP's get twice a month maintenance treatments for a year at no charge. If they want to do a second (or third) intensive regime, they pay an prorated price for the two sessions they would have been entitled to for that month.
- Unlimited use of best tanning
equipment. (What are your top tanning beds?)
Unlimited use of UV tanning beds/verticals OR once a week Mystic tan. We have three upgrade tanning levels.
- How many spray tans, massage units, or hydration stations per month? How much for additional usage?
Once a week Mystic (if that's their choice over UV tanning), once a week Relaxation Room, once a week Hydration Station. If they want additional sessions, they pay normal member rates.
- Do you carry the original Luminiere lotion/products, and how do they fit into your $79.00 fee. Are some included, or is it extra?
Yes, we carry the full line. VIP's get that first 30 day home kit at no charge. After that they can buy their 90 day kits for Maintenance at a 15% discount price.
- Any non-tanning service is harder to sell, thinking outside the box (like you are doing) is required.
I'm making an intentional attempt to redefine ourselves and create a new niche by calling ourselves a 'Sun Spa' as a way of differentiating ourselves from traditional tanning salons. We offer all the services you'd expect from a tanning salon...and now a few additional spa type services that they don't. The objective is to give non-tanners another reason to give us a try, much as the Mystic started to create.
Go to
www.planetbeach.com and look at their marketing trademark term, 'Contempo Spa' It seems they have the exact same idea as me, as they feature a Lumiere/Hydration Station/Aqua Massage trio as their spa offerings in addition to their base tanning.
Ric