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Originally Posted by TJ
Alright !!!!!!!!!! You owe me, ric.......... Just send me 1% of your sales that say they found you on the web site :-)
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LOL!!! Deal, TJ!
Alex (PR guy) called me back to day and here's what he had to say: Media kits were sent out to all Lumiere owners a few months ago (I got one) with sample press releases to use in our local markets (which I'm doing).
Owners were encouraged to call his company if they wanted some help/advice on marketing Lumiere in there local markets. According to Alex only two other salon owners besides me have called to take advantage of that free offer.
Alex and his partner will be in New York on 9/18 to begin a PR/media tour of womens magazines to meet with editors and discuss Lumiere and this emerging thing called 'light therapy'. On the list of companies to meet are Cosmo, Allure, Instyle, Good Housekeeping, Family Circle, Harper's Bazarre, Glamour.
Accompanying Alex and his business parter on this tour will be Tony and Philip Charlton, the VP of Photo Therapueatics, LTD (
http://www.phototherapeutics.com/) the parent company/manufacturer of Lumiere and Omnilux, a 'medical only' light therapy device.
According to Alex, light therapy treatment is slowly becoming more mainstream here in the US and there are now approximately 25 companies marketing some sort of light therapy device, but none evidently with the pedigree, background or history of Photo Therapeutics, and none with the patent advantage they have.
So hopefully Alex will pick up some national media for us in the coming months.
Finally, Alex and RAI will be meeting in Nashville with John Overstreet, the executive director or ITA to discuss the Lumiere and how to promote its potential for positive press that it brings to the indoor tanning industry (something I've mentioned here before as part of my personal agenda for my salon).
Alex is a great guy and I'd encourage all of you to give him a call to get to know him. He is anxious to help, if asked. The company's number is 760 414-3370.
Well that's about all I have to say on the subject. Good luck to all of you. Time for me to get back to work. We sold our 16th VIP yesterday. The customer didn't want to be bothered with monthly EFT payments and without blinking an eye she whipped out her checkbook and wrote us a check for $1,047.00, one year VIP paid in full. You gotta love that cash infusion in late August!
I guarantee you that each of you has some of those type of customers in your back yard.
Ric