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Re: How big is the sunless market?
Well Said!
I like this point the most:
"with your booth calibrated properly to use it for the best results"
Such a shame that people will put an otherwise good solution in a unit made for another type and not adjust the spray. Such as CalTan premium Dark in a Mystic.
Even if the proper juice is being used with the correct unit, it still needs to be calibrated when set up.
And then... there is the crap juice. Come on people, when you do the math you are only saving a few cents to a dime per spray and killing your chance of repeat business and the sunless market in general.
And then... there is the old juice. DHA has a shelf life, obey it.
And then...
And then...
And then...
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