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Re: minimum wage increase
I think that you are right. Every one will be screaming and griping about the rate increase. But, it effects your competition as well. Be understanding of their frustration with the increase, be sympathetic, but explain that your costs went up and you have no choice in the matter. Explain that you hate it as much as they do (it sounds like you really do hate it as much as they do, be honest). However, this may be a blessing in disguise.
Consider this.
1. Your competition has the same problem, so they must do the same thing.
2. Both you and your competition have the same two types of customers--the ones you would like to keep and the ones that you would just as soon went down the road.
3. If your customers are really happy, $0.50 per session probably won't send them down the road, but your problem customers are probably not happy. They will shop around.
4. Maybe your competition has some customers that aren't really happy there and will shop around. Be prepared to WOW them with great service.
Change is good if you are prepared to take advantage of it.
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