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Old 03-08-2006, 08:26 PM   #83 (permalink)
rooney3
 
Join Date: Mar 8 2006
Location: Colorado Springs
Posts: 28
Rep Power: 0 rooney3 is on a distinguished road
Re: Lumiere (Anyone making money?)

I've just purchased a Lumiere and we'll begin our initial marketing program next week. But I have to agree with TJ (whom I've spoken with before and who bent over backwards giving me the pros and cons of the device), outside marketing help is great and always appreciated but you need to be ready and roll up your sleeves with:

1) an intense eduction program for the people inside your salon selling the Lumiere services, and

2) an intense education program outside the salon to current salon customers and prospects explaining the benefits and cost comparisons to competing facial treatments.

We're currently running about 325 visits a day (26 unit salon) so I've got a good base to market to internally right now. I'll keep you posted on how we're doing. I have no illusions about hitting TJ's numbers in the short term but I see this as a long term way to expand our revenue base and reach beyond the traditional tanning customer.
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