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Re: Lumiere (Anyone making money?)
I hate to butt in again, but...the issue is making money and return on investment. To help allevieate the perception that this thread is turning into an infomercial for a specific product I would like to reiterate a few key points.
1. Our medical LED machine works the way the manufacturer says it does.
2. Consumers that have used it have seen and raved about their results
3. It is a cost-comparative alternative to the expensive, sometimes painful, and always inconvenient methods that are better known to the consumers
3a. Let's compare cost. Luminere $30,000.00, Our machine less than 10K. Any woman or man who has had a licenced aesthetician or dermatologist do a service on their face, let's use me as an example, understands that for there to be any significant and noticable results there must be some interaction with the epidermis and underlying layers of skin.
I have never felt pain nor have I been inconvienienced by having to lay and have my face tended to in a relaxing environment by a skilled technician (pretty too). Yes, most women and men who have these services do know and expect the effects and the results of these treatments and keep coming back for more.
4. Ours is a medical device and doesn't need to be recognized by anyone.
5. What do regulations have to do with the workings of the device? I would think as a consumer if it is unregulated it must not offer any benefits at all. We are dealing with the largest human organ here.
6. Unfortuantely, it is not known by consuming public (which Tony of RAI promised would happen if we bought) Wa wa wa. There are hundreds of non-medical devices out there that make the same claims, and are unregulated and end up in nail salons and low end skin care businesses all over the country.
What, really will a national advertising campaign do, but bring the device under scrutiny by the skin care skeptics and critics who might just do a consumer report that is negative on a national scale? Do your own marketing and make it work for your area, who cares what the rest of the nation is doing?
7. Let's not blame anyone for the slow season. We are in Florida and we don't have a slow season. Sure, tanning drops off. That is when we really promote skin care and related products. If you know in advance you are going to be in a seasonal business and don't prepare for it, shame on you.
8. Service after the sale generally sucks, that is the new American Way. There are few companies out there that really care about the after sale provision of service. They got your money already.
9. Did you get those promises in writing? If you were smart you did. Now you have some legal ammo. If not, the check is in the mail etc. etc.
10. Fortunately, others are taking notice now. And that is a good thing, because things start happening when people take notice and voice their opinions and speak with their pocketbooks.
My advice, take care of your business and it will take care of you. No national ad campaign will help you if you don't do something to promote your business yourself. It is selling your product and servicing what you sell that makes you money.
Don't listen to hype, do some research and find out what is going to work for you in your market.
Success to all and to all see ya!
Geterdone
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