I recall "We are going to do what Mystic Tan did. We have hired the same firm."
Spray tanning didn't take off until the general public learned of it, through national media campaigns. Mystic Tan the company didn't take off until the national media campaign started to hit, and consumers were calling and beating down the doors of salons to find the booths. I'm not arguing with your assertion that salons have to work it in their salons, but statements and "promises" of marketing plans were made by RAI (As early as Orlando). -Belvy