It sounds like you are a skin type 11 , based on that you should have said.
Your exposure time was way too much too soon. It takes up to 48 hours for your skin to react the the ultra violet light. You should have stayed at about 5 minutes for the first few sessions , tanning NO more than everyother day, then gradually increase session times at about 2 minutes.
We sell Halo to all our fair skin tanners & they use it until a base tan is acheived, this is not a broad spectrum SPF , it maximizes the uva rayes (browning) and reduces the uvb rays you recieve (burning) .