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When you signup a new client, sell them on the idea of using a tanning lotion specifically for indoor tanning. Tell them that regular outdoor tanning lotions are not formulated for indoor tanning. As they progress in their tanning, sell them on a bronzer. Finally, sell them skin lotions so that they can maitain skin moisture and repair damaged skin due to tanning. Keep it informational, non-pressure. Let them try the lotions for free if you have samples. Keep the ball rolling.
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