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I don’t think you want to send BCCs, it trigger spam “filters” on ISPs. You want to personalize each email using customer information like First, Last, FirstVisit, and LastVisit so each email you send to a customer is personalize for them (more effective) and each email you send to an ISP is different. This makes it easer for the ISP to tell the difference between legitimate customer communications and spam. It’s also why you see spammers inserting gibberish into email bodies and subject lines.
These “filters” are programs that scan incoming email for duplicates being sent to numbers of their customers and automatically block email these programs VIEW as spam, they’ve been known to “throw the baby out with the bathwater”.
Sending BCC has a legitimate purpose but spammers use it to save time when sending batches to millions of addresses, BCCs have no place in legitimate customer communications, sending a couple thousand emails personalize one by one to each customer in your database should take less than an hour.
If you’re evaluating mailers I recommend that the most important features you look for is:
Connecting to your database. (for customer information like that listed above)
A field merge ability. (the ability to replace place-holding tags with data from your customer database in both the email’s body, and subjust line)
Handling Out-outs and Bounces. (if you don’t handle Opt-out from one of the ISP’s customers, the ISP may block you from sending to any of their customers. If you don’t handle bounces you can trigger more spam “filters”)
Good Luck.
Tom
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