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sunsally · 10-27-2005, 08:34 AM

Laney -

Great feedback. I don't disagree with anything you said. The bottom line is "know YOUR market!".

Radio for example, I said was generally best for "multi-salon owners", but reading your comments, a better way of summarizing radio is that "it is best when you are already very well-known/placed in your market". In a smaller town, they already know who/where you are and in a smaller and more isolated town (as it sounds like you are) you have more of a "devoted" radio station as opposed to one that covers a HUGE reach (like the major metro stations).

Meanwhile, you are one of the 10% of salons that get a good response from Yellow Pages ads too -- lucky for you!

Agree with Tanzenite -- the bringing in the ticket stub is a good idea. Some may do it because they heard they could, not because they saw your ad -- but it may cause them to LOOK for your ad NEXT time they go to the movies!

Now is the time of year you should be "planning" your advertising budget for the year ahead. Keep the ideas coming if anyone has others!

10-27-2005, 08:34 AM	#6 (permalink)
sunsally Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter! Posts: 3,136 Rep Power: 25	Laney - Great feedback. I don't disagree with anything you said. The bottom line is "know YOUR market!". Radio for example, I said was generally best for "multi-salon owners", but reading your comments, a better way of summarizing radio is that "it is best when you are already very well-known/placed in your market". In a smaller town, they already know who/where you are and in a smaller and more isolated town (as it sounds like you are) you have more of a "devoted" radio station as opposed to one that covers a HUGE reach (like the major metro stations). Meanwhile, you are one of the 10% of salons that get a good response from Yellow Pages ads too -- lucky for you! Agree with Tanzenite -- the bringing in the ticket stub is a good idea. Some may do it because they heard they could, not because they saw your ad -- but it may cause them to LOOK for your ad NEXT time they go to the movies! Now is the time of year you should be "planning" your advertising budget for the year ahead. Keep the ideas coming if anyone has others!