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I think that instead of sending mass flyers everywhere, focus on the residential areas near you. Gas prices being what they are, people are only going to go to your salon if it is conveniant and nearby. Try to get flyers or advertisements to people near you that will actually visit. It does not make sense to try to advertise to everyone when they may live 20 miles away. It has been working for us and we do about 250-300 people on an average day during slow season.
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