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I agree with abtanner and alohatanca. Baby boomers are becoming regular sunless tanners. Big concern with UV. Cancer scares and medication makes this generation who have tanned for years still want color and sunless is the only way they can achieve this. Yes, many seem to start with an "event" but then become regulars. I push the bonus benefit that while preparing their skin properly for sunless they are also ensuring that they moisturize regularly. Not to mention the sale of tan extenders and exfoliating lotions add to the botom line.
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