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Old 07-20-2005, 01:39 PM   #1 (permalink)
Ezliving_Jim
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Is the sunless market as big as the manufacturers claim?

In my opinion, it is not.

The sunless market is, maybe, 10% of the size of the whole tanning market. That's smaller than small.

How many sunless booths, all manufacturers combined, are installed in the US?

Of the estimated 25,000 tanning salons in the US, how many have a sunless booth? Of those salons with a sunless booth, what percentage of them are actually doing well with the catagory?

Of the individuals clients who have tried a sunless booth at least once, what percentage of them are regular sunless users (more than, say, 6 sessions total)?

Sunless proponents speak loudly. The real numbers, I believe, would tell a different story. The untold story.
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