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Here it got a ton of free publicity from the local news. They didn't really play on the fact that it was a tanning salon carrying it, so I'm sure it got a lot of people in the door that wouldn't normally be in a tanning salon.
Anyone with one may want to consider doing the same. Contact your local news and tell them about "the exciting new technology that makes your face look younger". The same station ran this bit that later ran one trying to tease people into thinking sunless may not be a safe alternative.
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