Well, we've done both. Our first salon, we built from the ground up. First, it was a lot of intense labor from the whole family for about 4 months. Second, we didn't know what we doing. Third, it was difficult to build up a customer base from nothing. After a year and a half, we were contacted by another salon and they were looking to get out of the business, but wanted another small salon to take over. So, we took that one under our wing. It took us a month to reconstruct and decorate the way we wanted it. We purchased 3 more units and put them in and relamped the old beds that were already there. There was an existing customer base. So, overall knowing the mistakes from the first one, the second one was up and running with relatively little problems. My advice would be to A) research the tanning industry as a whole B) consider the market you are looking at (are there existing salons in the area?) c) how much time do you have to invest in the tanning business.