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Old 03-15-2005, 09:50 AM   #10 (permalink)
Steve Underhill
 
Join Date: Apr 21 2004
Location: Frisco, TX
Age: 57
Posts: 619
Rep Power: 5 Steve Underhill has a spectacular aura aboutSteve Underhill has a spectacular aura about
It is my opinion that you are looking at these numbers the wrong way. First there is a big difference in a primary tanning salon and a florist with some tanning equipment. It is also important to understand that as an industry grows it is normal that the number of potential tanners per salon will decrease. The real problem is that most salon owners do not understand that it takes a lot less tanners to be successful than they typically have in their data base. You are also overlooking the baby boomers of which I am a part of that still tan. The amount of additional tanners from the ages of 49 to 60 is enormous. It would be a lot smarter to reevaluate how your salon is being operated and correct it instead of allowing new salon operators that have a plan come into your area and raise the bar for what tanners come to expect. Or a salon owner can sit back and complain that the industry is a saturated and slowly fail while the salons that have a plan are thriving and growing at a rapid rate. If you have 2,500 clients you have the potential to do $500,000 a year. Learn to maximize the spending of your client base. Also remember that as far as statistics go; if you have 2 tanning beds in the back of a gift store you are considered a tanning salon. As far as a tanner is concerned they would always rather tan at a primary tanning salon than at a secondary salon. These are my opinions and in no way should discredit your views. I strongly believe that we control our own success. The fact that most salons are operated without a solid plan would indicate that there is unlimited opportunity in this industry. Most salons are just taking up space and pose no threat to the success of a well prepared salon owner.
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