Hot Stuff.....I was going to call you Hottie until I saw on your profile you are a dude.
Anyway, Once again anyone can file a lawsuit it does not mean that they are legally right.
1. Does it work? I think that is the least you should expect from a $30k+ piece of
equipment.
2. Can I expect to make money? Once again the answer should be yes as it should be with all sunless or
equipment purchases in general.
3. Who is the leader in marketing? It depends on the area, a few years ago most the calls I got were for "Mystic". Anymore people just call looking for spray tanning.
4. Which booth will keep me out of the legal system? Again as a consumer it is said that you need to even ask that question. ITS may reach on agreement with Laughlin however it is my understanding that most companies involved in litigation can indemnify the salon owner taking you "out" of any litigation.
5. Would PB use the money to compete with me. Personally I believe the answer is in a heartbeat if they choose to. PB has national aspirations and every penny we give them assists them in that pursuit. It will first happen regionally which I believe puts you at a higher risk than some but we should all be concerned.
At one time Mist-On and Mystic were the only games in town. I am very happy we now have a choice. I hope when they open up the street from you, offering a free month of tanning and undercutting your Mystic pricing, you will still be happy with your decision.