| Neon, I never said $29k bed I said $17k or a nice used one for $10-$12k. I would still recommend charging the higher price points but if you are unsure you still have flexibility to lower the price. Anytime you add these type of beds you sometimes have to offer specials or incentives to get people hooked but once they are they will pay the price.
What do your competitors charge for their VHR and sunless?
By the way I sell very few $20 lotions more into the $40-$60 price points. It is the same concept with lotions you have to know how to sell the benefits and value as opposed to price.
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