| Our FTW was Feb 10th, 11th and 12th. In addition to record days in tanners per day and dollars per day we have seen a huge jump in both tanners per day and dollars per day weeks later. It did not drop off just because the free tanning was over. Having it in early Feb when our season doesnt even begin to start until late March was a Godsend. We are doing 3 times the volume each day, every day from the same time period last year.
We started a buzz and we still have people signing up everyday that heard about it Feb 10th-12th but couldnt make it or didnt want to start tanning that early. I think of everyone of our members like this - if they are tanning with me and I am making them happy they arent tanning at the other 6 salons that are within 6 miles of us.
|