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If you're shopping, that's exactly the price range for the HT machines under the MiracleMist brand name. I have yet to get in a MagicTan yet. My wife was going to be on the East Coast, and I was going to have her check out RamCat's celebrity, but her trip was postponed.
To be fair, I haven't heard anything negative (besides the usual anti-sunless propaganda) against the Magic. So if you're locked into getting that brand, the price sounds right and you'll get a good unit for the $$$. However, I wouldn't pay 23k for a used one though...I've seen used for for 19k and under.
The profitability question above will vary. The private conversations I've had have confirmed the track records. I've done NO advertising on mine and get very good traffic. The reason we bought it was because when we were looking to purchase the salon, we noticed almost everytime we were there to do "Due Diligence" there was a customer turned away who had been specifically asking about spray tanning.
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