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Old 02-13-2005, 12:20 PM   #7 (permalink)
dhgranstrand
 
Join Date: May 30 2004
Location: Yakima WA
Posts: 197
Rep Power: 17 dhgranstrand is on a distinguished road
Excellent post, SunSally!

We need to continue to emphasize the importance of looking at the "BIG" business picture and not just trying to compete with the salon across town.

Most consumers have some discretionary income to spend on a variety of interests. Focus on getting them to spend some of it with you.

Rule # 1 - GET THEM IN THE DOOR!!!!!

Rule # 2 - SELL THEM SOMETHING!!!!!

Rule # 3 - Create such a nice, CLEAN, comfortable, PROFESSIONAL environment that they can't wait to come back!

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