I have another prime example of proof that customers are price driven. One of my employees used to work at the salon down the street which offers the $1 tans twice per year. When she worked there, she said that people used to come to the salon inquiring if they were offering the $1 tans. If she said no, they would leave. She said that they would leave and come to my salon!!! So, it's obvious that my salon is much better and they only go to this other salon when the price is cheaper. She also said that she tanned at my salon before she worked at the other and only tanned there because it was free while she was an employee. When she quit, she came back to my salon.
Wait until you have a large franchise open across the street. |