I believe that you have to be competitive to your comp. However with a Mega salon ie PBT it is difficult to do so and still remain profitable. In my area there are 2 regional chains and PBT as well, some independent salons as well. I believe in offering a FAIR price for the equipment and lotions. I have been dropping prices slightly to counter the EFT programs of PBT and it has been a success thus far. Sales are up 40% from last year. |