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Sheila in Minnesota · 12-05-2004, 03:39 AM

Let’s look at upgrades for a bit......

All humans have teeth. So technically, they don’t really need a fork and knife to be able to eat.

At the all -you- can- eat deal the client that chooses the Entry Level package gets to eat only the foods that are easy to manage with their hands and teeth.....

Some clients prefer to use a knife and fork .... so they will opt for the Mid-line package that gives them the bells and whistles of being able to Eat more efficiently and with better satisfaction for a few more dollars.

And then there is the Fillet Mignon crowd..... They want champagne with their meal, and are willing to spend more to ensure they get it.

Maybe this is a bizarre analogy ~ but it is easy to visualize how upgrades work.

I had a small salon..... only 8 beds. With 3000 active clients on the database..... if I had offered the Entry Level beds at a (this will make Robbie smile) $18.88 a month EFT Debit..... I would gross close to $56,000 a month ....... say if only 1500 of them paid an extra $5 to use an upgrade bed, that would bring in another $7,500 and so on.....

I NEVER had a $56,000 dollar month....... not the way I ran my business. ~ but imagine if only 1/2 those 3000 clients opted for the $18.88 month unlimited .... I would STILL make close to $19,000 a month..... as bad as my rent was - - - -it was no where NEAR 20K a month!!!

So....... with this type of income ~ do you think you could afford to expand? afford to upgrade? afford to open another store if you wanted?

You could.... given time .... and by using that income towards stellar marketing to ALLOW THEM TO COME

Remember - - -this is just tanning services I am talking about.

I happened to excel in Lotion Sales..... it was the biggest moneymaker for me over the years - and at times, was the only thing that kept my head above water.

One does not need 20 beds to make this plan work.

But one does need to understand that it is far easier to Make and Keep a client by offering great services at a great value..... being able to offer the knife and fork, or Fillet Mignon only makes your business better.

12-05-2004, 03:39 AM	#6 (permalink)
Sheila in Minnesota Join Date: Jan 3 2002 Location: USA Posts: 1,805 Rep Power: 7	Let’s look at upgrades for a bit...... All humans have teeth. So technically, they don’t really need a fork and knife to be able to eat. At the all -you- can- eat deal the client that chooses the Entry Level package gets to eat only the foods that are easy to manage with their hands and teeth..... Some clients prefer to use a knife and fork .... so they will opt for the Mid-line package that gives them the bells and whistles of being able to Eat more efficiently and with better satisfaction for a few more dollars. And then there is the Fillet Mignon crowd..... They want champagne with their meal, and are willing to spend more to ensure they get it. Maybe this is a bizarre analogy ~ but it is easy to visualize how upgrades work. I had a small salon..... only 8 beds. With 3000 active clients on the database..... if I had offered the Entry Level beds at a (this will make Robbie smile) $18.88 a month EFT Debit..... I would gross close to $56,000 a month ....... say if only 1500 of them paid an extra $5 to use an upgrade bed, that would bring in another $7,500 and so on..... I NEVER had a $56,000 dollar month....... not the way I ran my business. ~ but imagine if only 1/2 those 3000 clients opted for the $18.88 month unlimited .... I would STILL make close to $19,000 a month..... as bad as my rent was - - - -it was no where NEAR 20K a month!!! So....... with this type of income ~ do you think you could afford to expand? afford to upgrade? afford to open another store if you wanted? You could.... given time .... and by using that income towards stellar marketing to ALLOW THEM TO COME Remember - - -this is just tanning services I am talking about. I happened to excel in Lotion Sales..... it was the biggest moneymaker for me over the years - and at times, was the only thing that kept my head above water. One does not need 20 beds to make this plan work. But one does need to understand that it is far easier to Make and Keep a client by offering great services at a great value..... being able to offer the knife and fork, or Fillet Mignon only makes your business better.