| I use to carry this line and they really push the issue of being aloe based while others are water/aqua. Today at the ETS seminar, someone asked the question. If they are aloe based and your water based, how can I sell your lotion over theirs? Chris explained that they are such a large company that they have to list the ingredients in aloe (water being 70% of aloe)in their ingredients list. RAI being a smaller company can get away with just stating "aloe". Not sure the whole take on this, but it's something to keep in mind.
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