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Radio is pointless. What I have done is alloweded myself a percentage of what I make goes back into advertising, the more I make the more advertising I do. Low budget advertising I found works great. Use other businesses to network with. Take some flyers with your grand opening to local merchants, they in turn might want to sometime use flyers in your business. But hey its FREE. You might find many businesses will be happy to place your flyers in their businesses. Use your local paper. I found that consistency is the best way to go. Don't just put your ad in for one week and say oooppps that did not work. I do just little add to keep my name in the front of their minds twice a week. Very affordable. You might want to join some non profit organizations. By doing this your getting involved with your community but it will open the doors for you to donate some prizes here and there which is a great means for free advertisement. Join the chamber of commerce and get involved with them. They will open new doors for you. Call local gyms and offer a special for them, or see if they want to do some cross promotions. Call your local travel agency (people need to be tan for their mexican vacations in the winter). Local coffee shops work great. Upon opening you will encounter many unforseen expenditures, you can make a huge impact on your community and get your word out effectivly. Just think outside the box.
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