We didn't do the big "tan free weekend" like several other salons did in this market.
I do include a "first tan free" coupon in our MoneyMailer ad. It is the most popular coupon and we convert over 90% to packages on the first visit. A negligible number came for the freeby and never came back.
It also cuts off the price shopping phone callers. We explain that we have many packages and four levels of
equipment. We ask if they have our coupon. If they don't, we tell them to come in and we will give them one.
Here's one for you!