tanTALK - View Single Post - Price Shoppers, when do they come through your door ?

Tanmand · 02-28-2004, 05:47 PM

Every year tanning salons are swamped with calls from price shoppers. As a company we have done polls to see how many salons give pricing freely over the phone. Over 90 percent give the pricing out freely. The question I have to ask is this.

How many tanners come into your salon in the middle of peak season (April) and are complaining about a competitors place of business? They state that the competitor was rude, the beds were dirty, they were not getting the results expected, and the list goes on...

My next question is

How many of those tanners called your salon six weeks earlier asking price?

I always here silence when I ask this question, because of the obvious.

Corporate America understands this problem very well. That is how they put themselves at a level higher than most independent salons.

In the years gone by salon owners looked at the quality of there equipment and a nice clean facility to be the key to success. I agree completely. The salons of today and tomorrow realize this is now just expected and no longer an advantage, just common. Sales training and better communication skills are the true focus we should have as independent salon owners. It is a great way to put ourselves above the competition. Don't you agree ?

Ask yourself this question ?

Is your salon the same as every one of your competitors? When we give a price over the phone are we not telling our consumer tanning base in our community that we are the same as everyone else?

02-28-2004, 05:47 PM	#1 (permalink)
Tanmand Join Date: Aug 23 2002 Posts: 28 Rep Power: 0	Every year tanning salons are swamped with calls from price shoppers. As a company we have done polls to see how many salons give pricing freely over the phone. Over 90 percent give the pricing out freely. The question I have to ask is this. How many tanners come into your salon in the middle of peak season (April) and are complaining about a competitors place of business? They state that the competitor was rude, the beds were dirty, they were not getting the results expected, and the list goes on... My next question is How many of those tanners called your salon six weeks earlier asking price? I always here silence when I ask this question, because of the obvious. Corporate America understands this problem very well. That is how they put themselves at a level higher than most independent salons. In the years gone by salon owners looked at the quality of there equipment and a nice clean facility to be the key to success. I agree completely. The salons of today and tomorrow realize this is now just expected and no longer an advantage, just common. Sales training and better communication skills are the true focus we should have as independent salon owners. It is a great way to put ourselves above the competition. Don't you agree ? Ask yourself this question ? Is your salon the same as every one of your competitors? When we give a price over the phone are we not telling our consumer tanning base in our community that we are the same as everyone else?