tanTALK - View Single Post - Free Tanning with the Purchase of a Tanning Lotion...

ED ST · 01-09-2004, 01:09 PM

This is what one Cleveland-area salon does: They buy close-out lotions for $3-$4 a bottle that normally retail for $50-$60. They then sell the lotion at full retail, and the promotion is that the customer gets a month of unlimited tanning for free. The sale is basically a wash, but the motivation for the salon is that they put premium-style lotions in the hands of customers who normally wouldn't spend $50-$60 on a bottle of lotion. The result for the salon are some increased lotion sales down the road.

01-09-2004, 01:09 PM	#3 (permalink)
ED ST Join Date: Jan 9 2004 Location: Cleveland, Ohio Posts: 804 Rep Power: 5	This is what one Cleveland-area salon does: They buy close-out lotions for $3-$4 a bottle that normally retail for $50-$60. They then sell the lotion at full retail, and the promotion is that the customer gets a month of unlimited tanning for free. The sale is basically a wash, but the motivation for the salon is that they put premium-style lotions in the hands of customers who normally wouldn't spend $50-$60 on a bottle of lotion. The result for the salon are some increased lotion sales down the road.